The web turned from a network for scientist into an important commercial platform. Users encounter more shopping possibilities per minute than in tv or real life and the wide range and link structure makes it hard to remember and find specific item fast. Amazon guides users with the smart metaphor of a wish list directly to the desired products. The only problem is that it only works for amazon. Here comes a version for a global wish list.

This article would like to address some issues with the perception of products. What are the necessary properties which the software vendor needs to take a look at if he/she wants to change the quality perception of their software. Is it possible to create software products which are considered as really high quality products and where people are looking forward to buy the software one time? Is there Harris Tweed or Porsche like software outthere?